INNOVATING RETAIL SPACES
UMI’S CREATIVE APPROACH TO PERSIANISSIMA WITH COFER STUDIO
Each space speaks luxury, guiding clients through the essence of Persianissima.
In Los Cabos, where craftsmanship and luxury converge, Persianissima stands as a boutique destination for blinds, drapery, and home textiles. Collaborating with Cofer Studio and UMI Creatives, this retail space transformed into more than just a store—it became an experience. UMI’s involvement ensured that the marketing and branding echoed the store’s essence, where contemporary elegance met the intricate beauty of artisanal craftsmanship.
DEFINING A BOUTIQUE IDENTITY IN CABO
Persianissima’s brand identity was built around exclusivity and refined design. UMI took this core concept and created a visual narrative that reflected the brand’s premium, tailored offerings. The challenge was to showcase the craftsmanship of the drapery and blinds while ensuring that the store itself embodied luxury. Through thoughtful branding and innovative marketing strategies, UMI helped Persianissima establish itself as a must-visit for discerning clients in Los Cabos, looking for more than just window treatments—they were seeking a lifestyle.
CREATING A VISUAL STORY THAT RESONATES
UMI’s branding approach focused on weaving the rich textures and vibrant patterns of Persianissima into every piece of content. Rather than relying solely on traditional marketing, UMI infused storytelling into the visuals. The vibrant floral patterns, contemporary lighting, and sleek architectural design elements that Cofer Studio brought to life were mirrored in the brand’s digital presence. Every image, post, and ad was designed to make customers feel like they were stepping into a space where modern design meets timeless elegance.
A COLLABORATIVE SPACE DESIGNED FOR IMPACT
Working with Cofer Studio, the interior of Persianissima was transformed into a harmonious space, where every detail—from the textured walls to the curated lighting—felt intentional. UMI’s branding work reinforced this attention to detail by showcasing Persianissima’s offerings as bespoke, luxurious, and perfectly aligned with the upscale Cabo market. The store’s elegant atmosphere was carried into the marketing campaign, ensuring that the digital and physical experiences were seamlessly connected.
ELEVATING THE PERSIANISSIMA EXPERIENCE
Persianissima’s brand identity was built around exclusivity and refined design. UMI took this core concept and created a visual narrative that reflected the brand’s premium, tailored offerings. The challenge was to showcase the craftsmanship of the drapery and blinds while ensuring that the store itself embodied luxury. Through thoughtful branding and innovative marketing strategies, UMI helped Persianissima establish itself as a must-visit for discerning clients in Los Cabos, looking for more than just window treatments—they were seeking a lifestyle.