MERGING TRADITION WITH LUXURY
UMI CREATIVES’ ROLE IN THE COLLABORATION BETWEEN COFER STUDIO, MARÍA Y MARÍA, AND LAS VENTANAS AL PARAÍSO
An agency that lives and breathes the luxury of Cabo.
At UMI Creatives, we understand that true luxury lies in the balance between tradition and modern refinement. Our collaboration with Cofer Studio, María y María, and the prestigious Las Ventanas al Paraíso resort exemplifies this delicate blend. The project involved the creation of bespoke tableware and linens, where every design element spoke to the richness of Mexican heritage while meeting the expectations of the world-class clientele of this Cabo San Lucas destination.
UNDERSTANDING THE LUXURY MARKET OF CABO
In Cabo San Lucas, luxury is more than an aesthetic—it’s a lifestyle that embraces exclusivity while celebrating cultural authenticity. At Las Ventanas al Paraíso, where guests expect a seamless blend of local charm and high-end sophistication, UMI played a key role in ensuring that the branding for this collaboration reflected the resort’s ethos. By diving deep into market research, we identified the unique expectations of both international visitors and local high-net-worth individuals, crafting a strategy that honored both heritage and contemporary elegance.
BUILDING BRANDS WITH PURPOSE
Our branding approach focuses on authenticity and innovation, building brands that are as timeless as they are unique. For Progressive Design Firm, for example, we helped them communicate a bold, luxurious identity, blending avant-garde architecture with sustainable, off-grid innovations. Every touchpoint, from web presence to digital campaigns, is crafted to reflect Progressive’s distinct vision. Similarly, our work with Cofer Studio has positioned them as a staple in high-end interiors, giving voice to their unique craftsmanship and curated offerings in ways that feel both elevated and approachable.
BRINGING TRADITION TO THE TABLE
The designs created by María y María brought the vibrant, handcrafted traditions of Chiapas to life, with a fresh, modern twist. UMI’s role was to ensure that this cultural essence was not only preserved but elevated to meet the refined atmosphere of Las Ventanas al Paraíso. The intricate patterns of the table linens and plates were curated to complement the resort’s luxurious yet relaxed dining experiences, seamlessly integrating traditional Mexican craftsmanship with modern aesthetics.
CREATING A REFINED EXPERIENCE
Cofer Studio’s direction, paired with UMI’s branding expertise, ensured that each piece of tableware and each element of the table setting embodied a narrative of sophistication. We crafted content and branding materials that aligned with the resort’s upscale image while highlighting the cultural significance of the designs. The collaboration wasn’t just about functional pieces—it was about storytelling, making every dining experience at Las Ventanas feel personal, exclusive, and rich in cultural history.
A LASTING IMPRESSION IN CABO’S HIGH-END MARKET
Through careful market analysis and a deep understanding of Cabo’s luxury market, UMI ensured that this collaboration between Cofer Studio, María y María, and Las Ventanas al Paraíso not only reflected the resort’s brand but also left a lasting impression on its elite guests. By blending the vibrant traditions of Mexican artisans with the high expectations of luxury hospitality, UMI helped create a brand experience that was as timeless as it was innovative.
